Our Story & Approach
Creative DirectorÂ
Susan Courtney is a brand, marketing, and creative professional whose work sits at the intersection of strategy, communication, design, and experience.
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With a career spanning corporate marketing and communications, brand consulting, entrepreneurship, interior design, writing, and creative direction, Susan brings a distinctly multidisciplinary perspective to her work. She has developed brands, shaped marketing strategies, led corporate and public-facing communications, produced large-scale events and campaigns, created visual identities and collateral, and helped organizations translate ideas into cohesive experiences that connect with people.
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Her approach is grounded in the belief that strong brands are more than logos or aesthetics—they are built through clarity, consistency, storytelling, and an understanding of how people experience them. Susan works across mediums, moving comfortably between strategy and execution to ensure that every touchpoint feels intentional and connected.
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Her creative background extends beyond traditional marketing. With more than two decades of experience in interior design, along with work in photography, poetry, writing, apparel, and visual design, she brings an editorial eye and a strong sense of composition, atmosphere, and narrative to each project.
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Through Kaelis Creative, Susan partners with businesses, organizations, entrepreneurs, artists, and individuals who want thoughtful strategy paired with distinctive creative direction. Whether developing a brand from the ground up, refining an established identity, creating a campaign, shaping an event experience, or providing ongoing creative consultation, her goal remains the same: to create work that is strategic, memorable, and unmistakably human.
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Sales Executive
Chis’mere Jervee is a sales executive at Kaelis Creative, where he connects businesses with creative services that bring their brands to life. Through thoughtful conversations and relationship building, he helps clients identify their needs and explore solutions across branding, marketing, design, and event communications.
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An international speaker, basketball coach, author, and devoted father, Chis’mere brings resilience, purpose, and a natural ability to connect with people to his work. His approach centers on understanding each client’s goals and helping them take the next step with confidence.
Practice Areas
Focus Areas
and Expertise
Brand Strategy & Development
Marketing & Communications
Brand positioning, identity development, messaging, brand standards, storytelling, and creating cohesive brand experiences.
Integrated marketing, corporate communications, content strategy, social media, email marketing, public relations, and audience engagement.
Creative Direction & Design
Experiential Marketing & Events
Visual concepts, campaign development, graphic design, editorial direction, branded apparel, collateral, presentations, signage, and environmental design.
Event strategy, corporate and entertainment events, activations, sponsorships, event branding, promotional campaigns, and end-to-end guest experiences.
The Kaelis PhilosophyÂ
Creare est vivere.
To create is to live.
Kaelis means life force. Kaelis Creative believes creativity is more than an act of making. It is a way of seeing, questioning, connecting, and bringing something into the world that did not exist before.
Kaelis Creative's work begins with curiosity and intention. Strategy gives an idea direction. Design gives it form. Story gives it meaning. And human connection is what gives it life.
Whether shaping a brand, developing a campaign, designing an experience, or helping someone see an idea differently, Kaelis Creative believes the strongest creative work balances beauty with purpose and instinct with strategy.
Kaelis Creative creates because it believes ideas have the power to move people—and that what people make is one of the ways they leave their mark.
To create is to live. To create with meaning is to live with intention.
